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Over the past eight years I’ve commented frequently on the development of “standards”
for application to the discipline of risk management (see in particular RMRs for March
1995, February 1996, September 2000 and October 2003). It all started with the
Australian/New Zealand Risk Management Standard 4360, published in November 1995
and revised in 1999. Standards organizations in Canada, UK and Japan followed with
their own versions and then ISO (International Organization for Standardization)
published a glossary of risk management terms in 2001. The Aussies and Kiwis have just
finished their latest modification and they’ve done a superb job again! AS/NZS
4360:2004 was and still remains the clearest and most concise guideline yet published. Its
text, only 28 pages, is a model of brevity. It is expressed in simple and basic English, free
from business jargon. Because its approach is generic, it applies to all forms of
organizations. AS/NZS 4360:2004 will become a handy, notated and dog-eared reference
on the desk of anyone who practices this discipline.
Furthermore, as the Standard is generic and requires adaptation to a specific organization,
it avoids the complaint that standards are “dangerous” because they can stimulate
unneeded legislation and regulations. True, risk management is still evolving, but these
guidelines, already in their third evolution, help any organization to begin and modify the
process.
The 2004 revision begins with a re-stated section of critical definitions. It goes on to
overview and detail the “process,” concluding with a three-page description of how to
establish an effective program. As with any generic guide, it requires imagination and modification to a specific organization, but this is its beauty. AS/NZS 4360 doesn’t tell
you how, it tells you why.
The definitions cover most of the words and phrases that appear in risk management
literature and are based in large measure on the global ISO/IEC Guide 73 of several years
ago. The focus on risk now encompasses unexpected consequences, both favorable and
unfavorable. “Control,” for example, aims at minimizing negative risk and enhancing
positive opportunities. “Risk” is defined as “the chance of something happening that will
have an impact on objectives,” followed by several footnotes refining the idea. One notes
that risk “may have a positive or negative impact.” Another notes that risk is “measured
in terms of a combination of the consequences of an event and their likelihood.” “Risk
management” is re-defined as “the culture, processes and structures that are directed
towards realizing potential opportunities whilst managing adverse effects.” This, I’m
afraid, remains too broad. Doesn’t this definition apply to all management? I still think
my own wording is closer to what we do: “a discipline for dealing with uncertainty.” It’s
also shorter and easier to remember!
Another change is the elimination of the old entry of “risk transfer,” substituting instead
“risk sharing,” defined as “sharing with another party the burden of loss, or benefit of
gain from a particular risk.” Bravo! The unexpected outcomes that derive from your
decisions must remain your burden or blessing, and only a portion can or should be
“shared” with others. The idea of “transfer” creates a false impression that you can shift
responsibility and accountability to others. A good example of this is the recent
disclosure in The New York Times of indemnification agreements between Amtrak, the US
government-funded passenger rail carrier, and the freight lines over whose tracks Amtrak
operates. In order to use those tracks, Amtrak was forced to sign agreements in which it
would indemnify the freight lines for any lawsuits, even those alleging the negligence of
the freight lines. For 30 years Amtrak has been paying claims arising out of the obvious
negligence of the track owners and they, in turn, must have thought that their risk was
truly “transferred.” The press disclosure will probably turn the tables and the risk comes
back to roost where it belonged in the first place. Risk is never transferred; it is only
shared!
Finally, this standard refers to “stakeholders,” recognizing the interests of many persons
and organizations “who may affect, be affected by, or perceive themselves to be affected
by a decision, activity or risk.” This moves well beyond the restrictive financial focus on
“shareholders” or immediate investors, one that has limited the scope of the discipline.
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The Standard’s process is most notable for its new first step: “communicate and consult.”
It proposes a “dialogue with stakeholders . . . focused on consultation rather than a oneway
flow of information from the decision maker to other stakeholders.” I especially like
the idea of starting the entire process with this step instead of postponing it until after
risks have been analyzed and responses adopted. The Standard acknowledges that stakeholder perceptions are as important as the estimates of experts and insiders. Other
steps (seven in all) include “establish the context, identify risks, analyze risks, evaluate
risks, treat risks and monitor and review.” I still have some semantic difficulty with the
idea of “identifying risk.” What we “identify” are the possible unexpected outcomes to
our decisions. Risk then is a measure (quantitative or qualitative) of the probable
likelihood and consequences of any unexpected outcome. Risk is therefore analyzed, not
identified. Similarly, we do not “treat” risk, we “respond” to it with a variety of
mechanisms and further decisions, trying to improve the possibility of more favorable
outcomes and reduce the likelihood and consequences of the unfavorable. That’s why I
continue to prefer a more simple two-step process: risk analysis and risk response, with
communication being involved at every level.
These are but minor caveats for a superb statement of the nature and process of our
discipline. As I stated before, this document belongs as a working guide for all practicing
risk managers: don’t even think of stuffing it into a bookcase. For a copy of the Standard
AS/NZS 4360:2004 and its companion HB 436:2004, a Handbook with more detailed
descriptions of applications and approaches, contact Standards Australia at
www.standards.com.au, or write to them at GPO Box 5420, Sydney, NSW 2001,
Australia, or to Standards New Zealand, Private Bag 2439, Wellington 6020, New
Zealand.
The Standard’s process is most notable for its new first step: “communicate and consult.”
It proposes a “dialogue with stakeholders . . . focused on consultation rather than a oneway
flow of information from the decision maker to other stakeholders.” I especially like
the idea of starting the entire process with this step instead of postponing it until after
risks have been analyzed and responses adopted. The Standard acknowledges that stakeholder perceptions are as important as the estimates of experts and insiders. Other
steps (seven in all) include “establish the context, identify risks, analyze risks, evaluate
risks, treat risks and monitor and review.” I still have some semantic difficulty with the
idea of “identifying risk.” What we “identify” are the possible unexpected outcomes to
our decisions. Risk then is a measure (quantitative or qualitative) of the probable
likelihood and consequences of any unexpected outcome. Risk is therefore analyzed, not
identified. Similarly, we do not “treat” risk, we “respond” to it with a variety of
mechanisms and further decisions, trying to improve the possibility of more favorable
outcomes and reduce the likelihood and consequences of the unfavorable. That’s why I
continue to prefer a more simple two-step process: risk analysis and risk response, with
communication being involved at every level.
These are but minor caveats for a superb statement of the nature and process of our
discipline. As I stated before, this document belongs as a working guide for all practicing
risk managers: don’t even think of stuffing it into a bookcase. For a copy of the Standard
AS/NZS 4360:2004 and its companion HB 436:2004, a Handbook with more detailed
descriptions of applications and approaches, contact Standards Australia at
www.standards.com.au, or write to them at GPO Box 5420, Sydney, NSW 2001,
Australia, or to Standards New Zealand, Private Bag 2439, Wellington 6020, New
Zealand.
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Risk Management involves managing to achieve an appropriate balance between realizing
opportunities for gains while minimizing losses. It is an integral part of good management
practice and an essential element of good corporate governance. . . . This Standard is
concerned with risk as exposure to the consequences of uncertainty, or potential
deviations from what is planned or expected. The process described here applies to the
management of both potential gains and potential losses.
Australian/New Zealand Standard Risk Management, (AS.NZS 4360:2004)
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